Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010. In 2012 and she is listed in the 100 Most Powerful Women on Twitter, as well as Number #12 AdAge Marketing and Media blog (Australia).
Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”.
She has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef.
Since 2005, Laurel has been teaching online community management at the University of Sydney, Australian Film and TV School, Metro Film School and she has been managing virtual communities since 1989. In the last few months Laurel has appeared on Finance Quarter, Lateline, 7:30 Report, Midday Report ABC, and in the Australian Financial Review, The Australian, Radio National and other media channels.